Social media has become one of the most influential platforms of recent times. Not only is it a great place to escape from the real world into the new digital world, but it is also a great tool to promote businesses and brands online. Indeed, social media has introduced concepts like online advertising and marketing that are now being used effectively to gain a whole new set of audience for new and existing businesses. Instagram is one such social media application that is being used repeatedly to gain interest in a particular brand from a specific set of audience. To get more and more following, especially on Instagram, growth services like SimplyGram.com have also been introduced.
Instagram and Social Media Advertising
It will not be wrong to say that Instagram is an essential and pivotal part of the online advertising scenario. Indeed, it has become a prevalent medium to promote products and services of a brand online. After seeing the trend of online businesses and their success via Instagram, many applications tried to copy the business model of Instagram to capitalize on the opportunity. Some were successful, while others failed miserably. Instagram itself introduced some different features to ensure that it remained well and truly ahead of others. These features usually revolve around the Instagram business account. They were introduced with the main aim of facilitating people with businesses to promote their products more successfully.
Instagram Analytics Feature
One of the best and most beneficial features introduced by Instagram is its analytics feature that enables users to look into the application’s insights and understand their audience much better. The feature gives a good insight into the overall reach and engagement of the content being posted on the account. It tells a great deal about the existing followers and potential followers who should be exposed to the content. Using the analytics feature, a more robust and better understanding of the overall business can be made that will ultimately help increase the followers of the account and hopefully convert those ordinary followers into end customers and long-term clients.
Instagram Live is also a relatively newer addition to Instagram. As the name suggests, Instagram Live enables users to come live on Instagram from their respective accounts. This is a great feature that is usually used by businesses to connect better with their audience. Via Instagram Live, brands can focus a great deal on their overall engagement and take the existing followers into confidence regarding the products and services being offered by the brand. Instagram Live is considered a breakthrough feature in the vast field of social media advertising as it enables users to promote and advertise their brand to a wide array of audiences. People use Instagram live to conduct giveaways, have a Q&A session with their followers, and sometimes provide a glimpse of the BTS action.