Social media and business are no longer mutually exclusive items. If a business wants to survive in the competitive market that we live in, it must establish an online presence. According to research, half of the world’s population makes use of social media. That said, the platforms can do wonders for your business. Interested? Well, let’s get into it.
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As stated earlier, the number of accounts on the different social media platforms is staggering. With over 4 billion accounts, the use of social media accounts allows a business to engage potential customers. In addition, a greater percentage of audiences are looking to social media to look for new products and services.
While we are on the subject of brands, more and more consumers are relying on brands and individuals to offer their insight on different issues. This can be attributed to the increased distrust by the public of government and other state-owned corporations. Your business/brand can be not only an industry leader but as a go-to provider of thought leadership.
Creating new human connections
One of the primary uses of social media is to act as a platform for the promotion of human connections. Social media can put more information about your products and services. Your business and brand are humanized as you post videos, engage with new and prospective clients, and like their content.
As you engage with your customers, you embrace this new aspect of your brand.
Social media posts have the power of driving traffic to your website and possibly, purchasing your services and products. Of course, this comes with posting quality photos, videos, and other additional content. With each new post, your readers or viewers are driven towards your account with a commanding CTA.
This is highly linked to the earlier stated above point. If you have heard about sales funneling, then you have some idea of what social media offers users.
The use of social media is still on the rise. The upper limit of the platforms has not been reached yet. The networks are being used to search for products and services. People no longer are searching catalogs or going physically to shops and stores. This is the right time to merge your marketing and sales department solutions with your social marketing efforts.
Considering partnerships and collaborations
Recommendations and reviews of your products and reviews can affect the decisions of future consumers. Word of mouth has always been trusted. It’s what makes the human element important in any business. This has changed slightly with the introduction of social media.
Market influencers on social media can boost your sales and revenue through the roof. This is provided that they can reach your target audience and that their goals align with yours. Influencers are leaders in their industry and draw significant attention with a single post.